Website Content Creation
What does it take to build a relationship with your audience and potentially turn these people into your clientele? The answer is simple – quality and engaging content. A content marketing strategy has become one of the most important components of inbound promotion. Let’s take a look at the figures – big companies spend approximately 25% of their budget on content marketing, according to the 2015 B2C Content Marketing Trends Report. Nearly 67% of B2B buyers have become more dependent on content for making purchasing decisions than ever before. Nearly 78% of CMOs (Chief Marketing Officers) are confident that content marketing is the future of inbound promotion. Your business can accomplish a vast range of marketing goals by introducing a content-based campaign. The options are numerous and having Core Web Designs create content will enable you to reach your marketing goals.
Nearly 67% of B2B buyers have become more dependent on content for making purchasing decisions than ever before.
Nearly 78% of CMOs are confident that content marketing is the future of inbound promotion.
Types of Content to Consider
Core Web Designs can help with the creation of numerous types of content, making your online presence much more engaging and memorable.
The text appearing on your business or corporate website sets the tone and presents your business in a certain light. This is the first essential that you need to maximize sales and boost brand recognition.
Articles and Blog Posts
While articles and blog posts are more informal than your corporate pages, these pieces of content give your audience value. These articles can be informative or fun in nature. By giving your readers something interesting, you’ll be investing in a long-term relationship.
The attention span of the contemporary internet audience is quite limited. You have only a few seconds to impress your website visitors. In order to make a sale, it is imperative that you have product descriptions that are convincing.
The good, old email newsletter is still one of the most effective forms of online promotion. To increase the open rate, however, you need titles and content pieces that are written professionally and that resonate with the specific target audience.
Search Engine Optimized Content
Bringing search engine traffic to your website is one of the best options for increasing your popularity. To accomplish that goal, you need content that is properly optimized and written according to major search engine requirements.
Other Types of Content
Some of the other types of content you should consider incorporating in your inbound marketing plan include whitepaper, ebooks distributed for free among your clients, press releases, guest posts and social media posts (like the texts you can publish through LinkedIn Pulse).
Don’t Leave Content Marketing to Chance
Content creation is very important and it can have a high ROI, when done professionally. This is the main reason why you can’t leave the process to chance. Professional content creation is guided by a plan and the rules of writing effective web texts. Copywriters that specialize in the field will understand your business, your audience and your marketing campaign goals. By knowing what you’re trying to accomplish, copywriters will give you the text that will help you reach the right crowd, increase brand exposure and surpass your marketing campaign effectiveness expectations.