Local SEO Services for Your Business
The Importance of Local SEO* for Your Business
Attracting local customers is one of the essentials that so many companies rely on for growth. Some stick to traditional advertising campaigns but the return on investment is sometime low. Local SEO on the other hand comes as a viable alternative, giving you a chance to connect with local audiences and turn these people into actual buyers.
*SEO – Search Engine Optimization
What’s Local SEO Services?
Local SEO services refers to improving your website’s rankings for keywords of preference that include a geographic term. Just imagine if you sell organic wholegrain bread in Toronto, for example, a local keyword that you’d want to target would be “organic wholegrain bread Toronto.”
People are doing more and more local searches in an attempt to find companies, shops and businesses operating close to their home or office. Mobile technologies and the increasing use of mobile phones for browsing purposes have both made local SEO incredibly important for the growth of local businesses.
Why does Your Business Need It?
Local SEO services delivers actual results, which is why more and more companies have started exploring the benefits of this optimization strategy. To get a better idea about why your business needs local SEO, let us take a look at some statistics that shed light on the benefits. According to 2015 Search Engine Land statistics, 50% of mobile internet users that research a local company will visit a store within a day. It gets even better – 18% of the local searches lead to an offline sale within one day!
It’s easy to see that local SEO produces measurable results within a very short period of time. In order to be effective, however, the campaign has to be carried out correctly. Local optimization has its specifics. A number of techniques will typically have to be used for the website’s search engine positioning to improve.
50% of mobile internet users that research a local company will visit a store within a day.
18% of the local searches lead to an offline sale within one day!
97% of buyers say that they do web-based research.
98% of the people that searched for local information chose a company whose website appeared on the first search engine results page,
Local consumers rely on internet to find information. When searching for local products and services, 97% of buyers say that they do web-based research. In 2014 alone, internet users carried out 140 billion local searches and 98% of the people that searched for local information chose a company whose website appeared on the first search engine results page.
Local SEO Techniques
As already mentioned, local SEO consists of multiple techniques. Some of the most important components of the strategy include keyword research, onsite optimization, citations and getting a sufficient number of customer reviews.
As you can see from the list on the right, local SEO servcies is a relatively long but rewarding process. It requires continuous effort and daily engagement for effective reputation establishment. If you own a local company, however, and you’re trying to deal with intense competition, local SEO will help you differentiate yourself and benefit from sustainable growth. Core Web Designs can help you make it happen.
Just like in the case of traditional optimization, choosing the right keywords will determine the outcome of a local campaign. Experienced professionals in the field know how to choose phrases that will bring targeted traffic to the website without being incredibly difficult to rank well for.
Onsite Local Optimization
It mostly consists of optimizing the content for the respective local phrases. It may also include getting a locally relevant domain name, featuring the company’s NAP information (name, address and phone number) on various pages and even writing content that is locally relevant and focusing on the specifics of the particular market. The more relevant and niche the content is, the more local SEO benefits you’ll reap.
Local citation refers to any mention of a company on the web. A citation could include the company’s name, its name and address or the name and address plus a phone number. Citations can be obtained from many sources including local aggregators, blogs, local directories and industry-focused directories. Just like in the case of links, citations aren’t created equal. The quality of the websites and blogs where a citation appears will be of uttermost importance.
This is a final important component of local SEO. Customer-generated content on social media and local websites will help for the establishment of solid online reputation. To get positive reviews, you need to have stellar customer services and to encourage your clients to share their opinions. You need to have reviews on websites like Google My Business, Yelp, Foursquare, CitySearch and Facebook Places.